MSM6320-Knowledge Assessment – Session 2

1. Which Gestalt principle is being applied in the following chart?



2. Decluttering can be achieved by removing gridlines, which are unnecessary and thus their removal would__________.
A. increase the data-ink ratio


3. Which Gestalt principle states that people consider objects with characteristics such as color, shape, size, and orientation as belonging to the same group?
A. Similarity


4. Data-ink is the ink used that __________.
A. is necessary to convey the meaning of the data to the audience


5. Which Gestalt principle states that people interpret objects that are connected in some way as belonging to the same group?
A. Connection


6. Which of these options would decrease the data-ink ratio of this chart?
A.



7. Non-data-ink is the ink used that __________.

A. serves no useful purpose in conveying the data to the audience


8. The portion of a data visualization that is devoid of markings is known as __________.
A. white space

9. The most quickly processed form of memory is __________.
A. iconic memory

10. Which preattentive attribute is being used in the following chart to help the reader count the total number of 4s?



11. What is the purpose of adding data labels to a chart in Power BI?

A. To eliminate the need for a vertical axis



12. In Power BI, what is the purpose of clicking on the Format visual button in the Visualizations pane?
A. To edit the formatting options for the chart



13. The white color shown here could be described as red with __________. 
A. 100% luminance


14. Which of these attributes measures the relative degree of black or white within a color?
A. Luminance


15. In addition to RGB (red, green, blue), what other color model is available in Excel to customize color options?
A. HSL


16. The instinctive relationships between color and human behavior refer to color ____________, while the learned relationships between color and human behavior refer to color __________.
A. psychology; symbolism


17. The color scheme shown here would be an appropriate choice for a __________.



18. These colors are examples of __________. 




19. Which color system is being used in Excel to edit the color in this screenshot?



20. One of the less common forms of colorblindness is __________ 

A. blue-yellow


21. Which of these is the amount of gray in a color and determines the intensity or purity of the hue in the color?
A. Saturation


22. The property of an object that results from the way the object reflects or emits light is __________.
A. color


23. What type of color scheme is used to emphasize values above and below a central point?
A. Diverging color



24. In the United States, which color is most often used to indicate coolness?
A. Blue



25. In the below Power BI example using sequential color, why is a choropleth map an appropriate choice for visualizing average annual temperature by state?

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