How do the most successful stories deal with anxiety?
They introduce and then resolve anxiety.
How can you create the most sensory inputs in an audience’s brain when you tell a story using data?
Weave in neutral words with the data.
Mira has data on colleges across the country, such as acceptance rate, tuition, and majors offered. How can data visualizations help Mira decide on which college to attend?
They give Mira insights that she cannot see by looking at the raw data.
Reiko was asked to do a presentation to sales management on last year’s results. What is the most important reason for Reiko to outline her story as she creates the visualizations?
It provides an order to the most important data that she wants to present.
Why do stories have to be crafted as a linear experience?
Humans need a specific structure to stories.
The KWYRWTS acronym is the most important lesson for a communicator. In terms of how it relates to you as a storyteller, it means that you _____.
know what you want to say
Why should you sketch ideas with a pencil and paper versus using a computer program such as Adobe Photoshop or Illustrator?
The purpose of sketching is trial and error, which can be better done by hand.
Tyrell is going to present to an audience of industry professionals. How can the idea of an “elevator pitch” help Tyrell as he prepares his data visualizations?
It will help him create a concise flow from his topic to the conclusion.
What is a type of flow diagram?
Sankey
If you are creating a story using linear logic, does the story have to be presented chronologically?
No, linear logic does not require any specific order.
How does narcissism play a part in storytelling?
by telling your story to someone in a way that shows how meaningful it is to you
Which level of the 4×4 model for knowledge content is considered mid-level in progressive depth storytelling?
the Café
Madee has a bar chart of fluctuating annual sales revenue for 2018 to 2022. How can Madee most effectively present the sales data to her audience of top-level managers?
Go year-by-year, telling the story of why sales changed, such as a new product introduction or an increase in customer returns.
Dana is using compare and contrast in chart form to tell a story about the differences in customer returns in the appliance and lawn mower divisions. How does methodology come into play?
The methodologies in gathering both sets of data must be comparable.
When would you consider adding more labels to a visualization than you usually do?
when the labels help tell your story
Along with making numbers in your data understandable and relatable to your audience, what else must you do?
Clearly communicate the impact of the numbers.
Virgo is using a gauge-type chart for the first time in a presentation for the marketing team. What must she remember about using a new type of visual such as this?
She will have to teach her audience how to read the gauges.
If Kira is considering adding some “eye candy” to an interactive visualization, then what must she keep in mind?
Eye candy must add to the value of what she is communicating .
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