Q1 What is the goal of experimental analysis?
A). to test a hypothesis against real-world circumstances
Q2) Which type of data source is included for business analytics?
A). all of these answers
Q3) One of the threats in doing all email campaigns on Saturdays is that it is a holiday for the company.
A). False
Q4) Explanatory Analytics deals with the question “Why did it happen?”
A). True
Q5) Which factors should be used during decision analysis?
A). costs, benefits, opportunities, and threats
Q6) Who within the company should be included in Decision Analysis?
A). all of these answers
Q7) Why should an organization use business analytics?
A). to predict the future based on past history
Q8) Which activity is NOT included in business analytics?
A). Building Data Pipelines
Q9) How does business analytics contrast to business intelligence?
A). Business analytics uses machine learning and statistical processing.
Q10) During the experimental testing for email campaigns, which of the following variables need to be kept the same for A/B testing?
A). all of these answers
Q11) Why is binning important as a data preparation technique?
A). It converts data into ranges for easier processing.
Q12) When the correlation value is closer to zero, it is an indication of high correlation.
A) . False
Q13) Prescriptive Analytics considers budget, time, and resources in order to make cost effective decisions.
A) . True
Q14) How is data converted into machine learning variables?
A). Change everything into numeric values.
Q15) The key difference between prescriptive and experimental analytics is that experimental analytics is done in the field with actual customers.
A) . True
Q16) What are the best examples of useful business analytics data that can be captured?
A) . age, sex, and weight
Q17) What does prescriptive analytics produce?
A). patterns and predictions
Q18) Sample sizes in experimental analytics should be as large as possible.
A). False
Q19) Large quantities of data are required in order to make accurate predictions.
A). True
Q20) Business analytics deals with business decisions that are driven by intuition.
A). False
Q21) What is a best practice for predictive analytics?
A). all of these answers
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