1. A soccer supply store notices its sales are increasing more than usual, and assumes there is an increased interest in youth soccer. Based on only the increased sales, which error is the store making?  The store is relying on an unquantified variable.
2. How can you best describe a data silo?  A data silo consists of data sources that are not shared between departments.
3. How can you most effectively work though all your organization’s data without becoming overwhelmed by the amount of data?  Focus on key performance indicators (KPI).
4. How do pivot charts in Excel provide a way to perform quality data analysis for someone who is not a data scientist?  by providing fields you can use to manipulate the data
5. How do some large organizations avoid the problems associated with data silos?  by having a data center of excellence
6. How do you most effectively gather psychographic data?  with surveys
7.   If you are interested in creating social proof, which tool should you use?  an embedded review section on your website
8. In which phase of analytics will you create an optimization model?  Prescriptive phase
9. Of the what, where, when, and who questions, which one has the most impact on your company’s supply chain?  when
10. Professionals agree it is easier to resell to an existing customer than to find a new customer. Which sales tracking tool will most help you identify existing customers who will buy from you again?  CRM tools, such as Salesforce
11. What is key when you combine different data sources to get a bigger picture of your sales data? using a unique identifier
12. What is the determining factor in the type of tool a business uses to track costs?  the size of the business
13. What is the first step you need to take when working with psychographic data?   Identify the key features in your product or service.
14.   What is the goal of business analytics?  gaining insights from data
15. What is the limitation of data visualizations?  They are limited to the quality of the data you provide.
16. What is the primary purpose of lead generation data?  to help you maximize the return on your investment
17. What is the primary purpose of the SUM function in Excel?  aggregating
18. Where will your data source contain mostly qualitative data?  in psychographic data
19. Which aspect of data is a challenge and not an opportunity?  time relevance
20. Which data quality issue is often caused by poor tracking?  missing data
21. Which part of business analytics utilizes dashboards and optimization models?  data analysis
22. Which type of cost is a fixed cost?  lease payments for your warehouse
23. Which type of data is best tracked with a tool like Google Analytics?   marketing data
24. Why is a marketing cost considered a fixed cost?  You have to invest in marketing before you start generating sales.
25. Why is interactivity advantageous when creating dashboards?  They allow users to drill down to see more detail regarding the data.
26. Why is it vital to include external data in your sales and marketing strategy?  It provides insights your internal data does not have.
27.   You create relational databases in _.  SQL
28. You have an exciting video on your company’s website. You add the number of hits on your video to a visual. Which best practice for visuals are you violating if you do this?  Focus on the most important metrics.
29. You run television commercials in the evening in your local area. If your sales data reveals that sales are coming primarily from males in the age group of 35 to 55, how should you use this data?  Focus your other sales efforts on this demographic
30.   You run two email marketing campaigns simultaneously. The marketing data shows one campaign is leading to high sales, and the other to no sales at all. Which component of marketing effort is utilized?  market messaging
31. You start running three different TV commercials in three different time slots, with a special phone-in offer. How can you determine which commercial brings in the most sales?  Use a different promo code for each commercial
32.  Your company is considering expanding into a highly competitive market. Which data-use strategy will most likely make your move successful, with success defined as an increase in revenue and margin?  using internal cost data and external market data to determine the most advantageous selling price in the new market

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