1. How do the most successful stories deal with anxiety?
They introduce and then resolve anxiety.
2. How can you create the most sensory inputs in an audience’s brain when you tell a story using
data?
Weave in neutral words with the data.
3. Mira has data on colleges across the country, such as acceptance rate, tuition, and majors
offered. How can data visualizations help Mira decide on which college to attend?
They give Mira insights that she cannot see by looking at the raw data
4. Reiko was asked to do a presentation to sales management on last year’s results. What is the
most important reason for Reiko to outline her story as she creates the visualizations?
It helps her identify any important data that her presentation is missing.
5. Why do stories have to be crafted as a linear experience?
Humans cannot do more than one thing at a time.
6. The KWYRWTS acronym is the most important lesson for a communicator. In terms of how it
relates to you as a storyteller, it means that you _.
know what you want to say
7. Why should you sketch ideas with a pencil and paper versus using a computer program such as
Adobe Photoshop or Illustrator?
The purpose of sketching is trial and error, which can be better done by hand.
8. Tyrell is going to present to an audience of industry professionals. How can the idea of an
“elevator pitch” help Tyrell as he prepares his data visualizations?
It will help him create a concise flow from his topic to the conclusion
9. What is a type of flow diagram?
Sankey
10. If you are creating a story using linear logic, does the story have to be presented chronologically?
No, a linear logic story can be presented according to a theme.
11. How does narcissism play a part in storytelling?
by telling your story to someone that makes it feel like it is their own story
12. Which level of the 4×4 model for knowledge content is considered mid-level in progressive depth
storytelling?
the Café
13. Madee has a bar chart of fluctuating annual sales revenue for 2018 to 2022. How can Madee
most effectively present the sales data to her audience of top-level managers?
Go year-by-year, telling the story of why sales changed, such as a new product introduction
or an increase in customer returns
14. Dana is using compare and contrast in chart form to tell a story about the differences in
customer returns in the appliance and lawn mower divisions. How does methodology come into
play?
The methodologies in gathering both sets of data must be comparable
15. When would you consider adding more labels to a visualization than you usually do?
when the labels help tell your story
16. Along with making numbers in your data understandable and relatable to your audience, what
else must you do?
Clearly communicate the impact of the numbers
17. Virgo is using a gauge-type chart for the first time in a presentation for the marketing team.
What must she remember about using a new type of visual such as this?
She will have to teach her audience how to read the gauges.
18. If Kira is considering adding some “eye candy” to an interactive visualization, then what must she
keep in mind?
Eye candy must add to the value of what she is communicating
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